The Idea Accelerator How to Solve Probl - Ken Hudson, ebook, ebook.1400, Temp 3
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//-->ACCELERATORKEN HUDSONhas a PhD in organi-sational creativity. His thesis exploredthe notion of ‘designing a continuouslycreative organisation’.Ken has also worked in senior roles forover 15 years in marketing, advertisingand management consulting. He formedhis own Speed Thinking business calledThe Speed Thinking Zone. Ken has worked with manyleading brands, including Heinz, Wrigley, Colgate, Kellogg’s,Unilever, Disney, DuPont and Nestlé. He is the author ofThe Idea Generator(Allen & Unwin, 2007).Ken can be contacted atwww.thespeedthinkingzone.comThis page intentionally left blankACCELERATORFirst published in 2008Copyright © Ken Hudson 2008All rights reserved. No part of this book may be reproduced ortransmitted in any form or by any means, electronic or mechanical,including photocopying, recording or by any information storageand retrieval system, without prior permission in writing from thepublisher. TheAustralian Copyright Act 1968(the Act) allows amaximum of one chapter or 10 per cent of this book, whichever isthe greater, to be photocopied by any educational institution forits educational purposes provided that the educational institution(or body that administers it) has given a remuneration notice toCopyright Agency Limited (CAL) under the Act.Allen & Unwin83 Alexander StreetCrows Nest NSW 2065AustraliaPhone:(61 2) 8425 0100Fax:(61 2) 9906 2218Email:info@allenandunwin.comWeb:www.allenandunwin.comNational Library of AustraliaCataloguing-in-Publication entry:Hudson, Ken.The idea accelerator : how to solve problems faster using speed thinking.Bibliography.ISBN: 978 1 74175 488 9 (pbk.)Problem solving.Creative thinking.Creative ability in business.650.1Internal design by Kirby StalgisSet in 10/14 pt Berling by Bookhouse, SydneyPrinted in Australia by McPherson’s Printing Group10 9 8 7 6 5 4 3 2 1contentsIntroduction1Ten Speed Thinking toolsyou can usewith dramatic results2Ten Speed Thinking toolsto use whenworking with a colleague3Ten Speed Thinking toolsto use whenworking in a group4Ten Speed Thinking toolsto build abigger idea5Ten Speed Thinking toolsto helpevaluate an idea6Ten Speed Thinking toolsto get started911131351391416947253viiConclusionNotesFurther reading
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