The Art and Business of High School Senior Portrait Photography(1), PHOTO E-BOOK
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T H E A R T A N D B U S I N E S S O F
High School
SENIOR
PORTRAIT
Photography
Ellie Vayo
Amherst Media
PUBLISHER OF PHOTOGRAPHY BOOKS
T H E A R T A N D B U S I N E S S O F
D E D I C AT I O N
There are several people to whom I would like to dedicate my career and talent. First, I would like
to credit my family; my husband, Kevin, for purchasing me my very first camera; my daughters,
Rochelle and Erin, who have over the years been beautiful models and appear in this book; and my
deceased grandmother, who told me as a child that I could do anything. Last but not least, I would
like to thank Jean Truthan, my deceased friend, who inspired me to continue in this field when I
wanted to give up. Thank you!
Copyright © 2003 by Ellie Vayo
All photographs by the author, unless otherwise noted.
All rights reserved.
Published by:
Amherst Media, Inc.
P.O. Box 586
Buffalo, N.Y. 14226
Fax: 716-874-4508
www.AmherstMedia.com
Publisher: Craig Alesse
Senior Editor/Production Manager: Michelle Perkins
Assistant Editor: Barbara A. Lynch-Johnt
ISBN: 1-58428-079-4
Library of Congress Control Number: 2002103384
Printed in Korea.
10 9 8 7 6 5 4 3 2 1
No part of this publication may be reproduced, stored, or transmitted in any form or by any means, elec-
tronic, mechanical, photocopied, recorded or otherwise, without prior written consent from the pub-
lisher.
Notice of Disclaimer: The information contained in this book is based on the author’s experience and
opinions. The author and publisher will not be held liable for the use or misuse of the information in
this book.
Table of Contents
C H A P T E R O N E
Business Basics
C H A P T E R T H R E E
Booking the
Appointment
E-Mail Follow-Ups . . . . . . . . . . . . . . . . . . . . . . . .56
C H A P T E R T W O
Advertising
TABLE OF CONTENTS
3
C H A P T E R F O U R
Day of the Appointment
Studio Wardrobe . . . . . . . . . . . . . . . . . . . . .78
Medium Format . . . . . . . . . . . . . . . . . . . . . .93
C H A P T E R S I X
Posing Basics
C H A P T E R S E V E N
Creating Indoor Sets
C H A P T E R F I V E
and Film
Fill Light . . . . . . . . . . . . . . . . . . . . . . . . . . . .82
Butterfly/Glamour Lighting . . . . . . . . . . . . .87
C H A P T E R E I G H T
Budgeting . . . . . . . . . . . . . . . . . . . . . . . . . .102
4
THE ART AND BUSINESS OF HIGH SCHOOL SENIOR PORTRAIT PHOTOGRAPHY
C H A P T E R N I N E
and Equipment
Reflector Fill . . . . . . . . . . . . . . . . . . . . . . . . . . .108
Awnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110
C H A P T E R E L E V E N
C H A P T E R T E N
C H A P T E R T W E LV E
Conclusion
TABLE OF CONTENTS
5
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