The Starbucks Experience- 5 Principles for Turning Ordinary Into Extraordinary, E - booki
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Praise for
The Starbucks Experience
“Yes! Starbucks has changed the way the world
experiences coffee, but it has also done so much more—
Starbucks has blown the doors off business, marketing,
and even popular culture as usual. Dr. Michelli offers
keen insights on the transformational power of Starbucks.
Better yet,
The Starbucks Experience
makes that power
accessible to all of us in business and life!”
—Dr. Jackie Freiberg,
coauthor of
Guts! Companies That Blow the Doors Off
Business as Usual
and
NUTS! Southwest Airlines’
Crazy Recipe for Business and Personal Success
“This book gives you a series of practical, proven
ideas and strategies that you can apply immediately
to build a more successful business.”
—Brian Tracy,
author of
Million Dollar Habits
“One of the only things I like better than
Starbucks coffee is a great book. In
The Starbucks
Experience,
Joseph Michelli has brewed up a stimulating
read about Starbucks and how it became a world-class
brand. Not only will you get outstanding insights
into what makes Starbucks great, but you’ll learn
how you can use these principles to create a rich
experience for your customers as well.”
—Mark Sanborn,
author of
The Fred Factor
“The principles Dr. Michelli reveals have been of immedi-
ate value to our fourteen companies. This book is a power-
house combination of business information
and
insight that
will make a difference for you and your organization.”
—Scott McKain,
author of
What Customers Really Want,
vice chairman,
Obsidian Enterprises, Inc., and cofounder,
The Value Added Institute
“Starbucks has been a terrific business partner for
Johnson Development Corporation. Dr. Michelli offers
keen insights into how Starbucks partners, from the
store level to corporate leadership, create unique and
powerful experiences for staff, customers,
and communities. Get this book—make a difference.”
—Earvin “Magic” Johnson,
NBA All-Star, chairman and CEO of
Johnson Development Corporation
“The enormous ongoing and on-growing success
of Starbucks will make this book of interest to just
about everyone. The principles it espouses are dear to my
heart, and I recommend it without qualification.”
—Ken Blanchard,
coauthor of
The One Minute Manager
®
and
The Secret
“I know Starbucks! Their first store is just about
a block from my business, the World Famous Pike Place
Fish Market—you may know us as the guys who throw
and catch fish. Dr. Michelli has not only helped me write
the story of my business, but in
The Starbucks Experience
he captures the essence of what Starbucks has done
to generate unmatched success. Read this book,
live the principles, and enjoy profits untold.”
—John Yokoyama,
co
author of
When Fish Fly
and owner of the
World Famous Pike Place Fish Market
“Michelli gives you a practical solution to achieving
and sustaining success by creating your
unique customer experience.”
—
Harry Paul,
coauthor of
FISH! A Remarkable Way to Boost Morale and
Improve Results
and
REVVED!
An Incredible Way to
Rev Up Your Workplace and Achieve Amazing Results
STARBUCKS
EXPERIENCE
5 Principles
for Turning Ordinary
into Extraordinary
JOSEPH A. MICHELLI
McGraw-Hill
New York Chicago San Francisco Lisbon London
Madrid Mexico City Milan New Delhi San Juan
Seoul Singapore Sydney Toronto
THE
Copyright © 2007 by Joseph A. Michelli. All rights reserved. Except as permitted under the United
States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form
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publisher.
ISBN: 978-0-07-170978-1
MHID: 0-07-170978-9
The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-147784-0,
MHID: 0-07-147784-5.
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