The Marketing Agency Blueprint Che G, Literatura, Gazety, Magazyny
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Praise for The Marketing Agency Blueprint
“When I was a Marketing VP, I paid a PR agency, an ad agency, and
a digital agency. Each one focused on building long-term campaigns
that targeted my company’s prospects and interrupted them to pay
attention to a message. I would not hire those agencies today. In the
always-on 24/7 world of the web, buyers use search engines and so-
cial media to look for products themselves and at their convenience.
At the same time, the lines between PR and marketing have blurred
to be unrecognizable. It’s time for a new type of agency, one built to
take advantage of the communications revolution, one that helps
companies get in front of buyers when they are ready and eager to
engage. In his engaging Marketing Agency Blueprint,PaulRoetzer
shows you how to transform your firm to thrive in the real-time
world we live in today.”
—David Meerman Scott,
Bestselling author of The New
Rules of Marketing & PR
“It’s about time. There have been countless websites, books, and
events for marketers to adapt to the current marketing revolution,
but never one for agencies and service providers. Well, this is it. The
Marketing Agency Blueprint is a must-read for any group or individ-
ual providing marketing services to clients.”
—Joe Pulizzi,
Founder, Content Marketing Institute
“Paul Roetzer’s The Marketing Agency Blueprint paints a clear picture
for the inevitable transformation of twenty-first century marketers,
and then lays out a succinct roadmap for others to follow. If your
goal is not just to survive, but to thrive and gain a competitive advan-
tage in the midst of new media realities, this may just become your
new marketing bible.”
—Dustin S. Klein,
Publisher and executive editor,
Smart Business Magazines & Events;
Coauthor/contributing editor,
The Benevolent Dictator
“I’ve worked with Paul for more than 10 years, and am continually
impressed with his vision and drive. My faith in him and his agency
led me to take a risk and evolve my marketing efforts. I am an old-
school numbers guy, and the proof is in the results. What Roetzer
presents in The Marketing Agency Blueprint is the future of the mar-
keting services industry.”
—Kenneth Paine,
CEO, Industrial Heat Sources and Hy-Tech Products
“Marketing has gone through a massive transformation. This creates
a significant opportunity for agencies. Millions of organizations need
help in navigating these new, fast-moving waters. The Marketing
Agency Blueprint is a practical, insider’s guide that should be requ-
ired reading for anyone building the next-generation marketing
services firm.”
—Dharmesh Shah,
Cofounder and CTO, HubSpot
“Inbound marketing ranks among the most powerful, quiet trends
of the last decade. Paul’s experienced this change firsthand and
writes eloquently and actionably on how marketers and businesses
of all stripes can earn amazing returns by investing in the channels
of search, social, and content.”
—Rand Fishkin,
CEO, SEOmoz
“Paul Roetzer is a young lion of marketing who realized early on
how technology and new media make the traditional agency model
as dated as an episode fromMad Men. Roetzer champions marketing
as an evolving discipline where value creation is the basis of suc-
cess. He sees modern marketing as a marriage of talent and ana-
lytics. The result is cost-effective delivery of great marketing that
can level the playing field between large and small competitors. His
ideas are proven through practical application in the marketing
agency he founded. Roetzer’s book is a seminal view of how market-
ing services can and will be delivered in the future. It is a must-read
for the next generation of marketing professionals—and the cus-
tomers they serve.”
—Gary Christy,
Brand Leader, Westfield Insurance
the
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